The Selling of Mr. Yi
If you thought the Bucks wouldn't milk the Chinese market for all it was worth, you better think again. No sooner did they sign Yi Jianlian than the exploitation of his profit potential began.
Check out the Bucks website. Is that Milwaukee in the background, or Shanghai?
And how about the Chinese lettering? Who is that aimed at? The only Milwaukeean I know who might have a shot at deciphering those Chinese letters would be Long Wong, and I'm sure they're not meant for him. The Bucks have officially gone international.
I just hope with all their fancy new cosmopolitan sensibilities, they don't forget us provincial beer guzzling louts here at home. You know, the people who actually attend Bucks games.